As a global leader in thermal solutions for production lines in the steel wire, glass, and galvanizing sectors, FIB Group is developing a new brand identity that reflects its excellence and high level of expertise.
“Our goal is to integrate the energy transition, further digitize our equipment, strengthen the existing market, and develop new markets,“ says René Branders, CEO. “While we are technically advanced in our processes, we have decided to bring our communication up to current highest worldwide standards.“ FIB Group has therefore updated its logo to align its visual identity with its ambitions. “Until now, our logo clearly showcased our expertise in gas combustion,“ the CEO explains. “However, it didn’t fully represent our proficiency in thermal treatment and our ability to manage all energy sources, including electricity.“ The new logo emphasizes thermal management more than combustion. “But it does not negate FIB Group’s expertise in gas combustion equipment.“
This visual change is accompanied by a complete overhaul of the group’s communication tools with its customers. The website has been thoroughly redesigned to highlight the various fields and competencies of FIB Group and to present its different activities. “Our website is becoming a working tool for our customers.“ Simplified navigation and more accessible content better meet the expectations of FIB Group’s partners and customers worldwide.
The website and all communication tools of FIB Group have been rethought to offer optimized usability. “We wanted to enhance interactions and communication about our products and services through digital platforms,“ the CEO adds. FIB Group collaborates with all major wire producers and continuously innovates. The development of social networks allows it to communicate with customers about opportunities to improve their processes, productivity, and quality.
“Finally, we decided to strengthen our market visibility by presenting ourselves as a group: FIB Group. This group is a brand composed of our three entities: in Belgium, Germany, and the Czech Republic.“ The rebranding of FIB Group is more than just a graphical update; it represents a true strategic transformation aimed at reinforcing the company’s position on the global stage. With this new image, FIB Group equips itself to meet its ambitions: staying at the forefront of the industry while contributing to the energy transition and a more sustainable and innovative future.